Are you tired of low conversion rates on your mobile app? Are customers abandoning your app within the first 90 days of downloading it? Good news: you’re not alone in this struggle (other founders experience it, too!), AND we know how to break the trend!
So, what if there was a way to minimize this problem and offer efficient customer service and guidance? Welcome to the world of mobile app chatbots, the conversational AI tools that engage with customers through your custom mobile application.
These chatbots can understand and respond to the text or voice input of the users, answer frequently asked questions, automate customer service, recommend products, generate leads, and more.
Whatever your business is, mobile app chatbots can help you scale your customer service and engagement, ultimately leading to higher sales, customer conversion, and brand awareness. So don’t miss out on this innovative technology; let’s dive into everything managers need to know about mobile app chatbots.
But what are chatbots? Mobile app chatbots are artificial intelligence (AI) powered virtual assistants embedded within mobile applications. They’re designed to interact with users through text or voice, offering various services.
But what are chatbots? Mobile app chatbots are artificial intelligence (AI) powered virtual assistants embedded within mobile applications. They’re designed to interact with users through text or voice, offering various services.
Benefits of mobile app chatbots
Now that you’ve grasped the idea, let’s dive into the benefits of having a chatbot on a mobile app.
First and foremost, having a mobile app chatbot can increase conversion rates. With a mobile app chatbot, customers are able to easily engage with your business, ask questions, and receive immediate assistance. This can lead to higher customer satisfaction and more downloads and sales.
Customers want convenience and instant gratification in today’s fast-paced world, and a mobile app chatbot can provide just that. But it’s not just about convenience. Security is also a major concern when it comes to customer data.
Businesses can create bots in messengers like WhatsApp or Facebook Messenger, but their customers’ data may be at risk due to cybersecurity flaws. Building chatbots on mobile apps can be safer by regularly testing your mobile app and implementing cybersecurity best practices, such as zero-trust cybersecurity architecture. This will give your customers peace of mind and increase trust in your business.
Additionally, having a mobile app chatbot can improve your omnichannel capabilities. Customers expect seamless and integrated customer service across all channels, including mobile apps. With a mobile app chatbot, you can provide effective customer engagement on your mobile app, making it easier for customers to get the help they need. Without a chatbot, it can be difficult for many companies to manage scalable traffic and maintain high levels of customer satisfaction.
One of the best advantages of a mobile app chatbot is its ability to generate leads. By communicating with customers, chatbots gather valuable client data that can be used to improve marketing efforts and increase sales. And with machine learning algorithms constantly improving, chatbots are even improving at generating quality leads.
But what happens when a customer needs to speak with a real person? No worries, a mobile app chatbot can seamlessly transfer the conversation to a human agent takeover. This ensures that the customer receives the best possible service and their issue is resolved quickly and efficiently.
Guess what? That’s only the beginning! Mobile app chatbots have way more to offer. So let’s move on!
Believe it or not, chatbots are available 24/7. Unlike human customer service representatives, chatbots never get sick or tired. This means they can work around the clock, providing your customers with immediate assistance whenever needed. Outcomes? Higher customer satisfaction, retention, and ultimately more sales.
But it’s not just about availability. Chatbots also provide instant access to customer service. With chatbots, customers can simultaneously engage with numerous chatbots, allowing businesses to scale their customer service without hiring additional staff. This means that customers can receive immediate assistance without long waiting times or be put on hold. That is precisely why customers will likely do business with your company that offers efficient and immediate customer service.
What’s next? In today’s global world, offering multilingual service has become increasingly crucial for enhancing customer experience. With chatbots, businesses can provide multilingual services without hiring additional staff. This means customers from different areas and time zones can receive assistance in their preferred language, bringing their experience to an entirely new level. In addition, by providing multilingual services, you can also reach a wider audience and enter new markets.
Another significant benefit of chatbots is that they generate leads. While communicating with customers, chatbots gather valuable client data that can be used to improve marketing efforts and increase sales. And with machine learning algorithms constantly improving, chatbots are even improving at generating quality leads. Chatbots can increase customer engagement and loyalty by providing personalized and targeted assistance.
Chatbots can also help businesses reduce costs. How? By automating customer service tasks, chatbots can free employees to focus on more complex tasks requiring human intellect and expertise. This will result in higher productivity, sales boost and increased customer retention. Chatbots can also be more cost-effective than hiring additional staff, as they can handle multiple customers simultaneously without being overworked or overwhelmed.
How to get a chatbot?
Once you have made up your mind about chatbots, there are three ways to go about it.
The first option is to create a chatbot from scratch, which is optimal for the small fraction of companies with a top-notch developer team, time, and capital to accomplish this challenging task.
The second option is to modify the code of open-source chatbot software, which can be a cost-effective solution for businesses on a budget. However, it’s essential to consider the open-source code’s licensing terms and conditions.
Collaborating with a chatbot development company is the third and most popular option. You benefit from their experience and expertise in building customized chatbots for mobile apps when partnering with chatbot vendors. Thus you can focus on core operations and leave the technical aspects of chatbot development to the experts. Chatbot vendors can also provide ongoing maintenance and support, ensuring the chatbot is always up-to-date and functioning properly.
No matter which option you pick, having a mobile app chatbot provides numerous benefits, including improved customer satisfaction, increased sales, and cost savings. So consider implementing a mobile app chatbot today to enhance customer service and engagement.
Industries that can benefit from mobile app chatbots
Now that we’ve covered the benefits of mobile app chatbots and how to get them let’s take a closer look at the industries that can benefit from deploying chatbots on mobile applications.
The banking sector is one of the industries that can heavily benefit from mobile app chatbots. Data compliance regulations force banks to be cautious regarding cybersecurity, and chatbots can help automate customer service tasks. Machine learning algorithms of AI chatbots help banks to deploy them for banking-related tasks like determining the interest rate of mortgage plans. For example, mortgage chatbots can collect personal information from users and interpret it as financial experts, providing customers a more personalized and convenient experience.
The insurance industry is another sector to capitalize on mobile chatbots. With data protection regulations in place, insurance chatbots can help with underwriting and claims processing by assisting customers in uploading documents. They can also help users find policy-specific information, reducing operational expenses and improving customer satisfaction.
Hotels are yet another potential beneficiary of deploying chatbots on custom applications. For instance, they can answer customer queries and manage bookings. This provides a personalized customer experience, simplifies booking, and boosts sales.
E-commerce businesses are ready to jump in, too. Customers can interact with e-commerce platforms with ease, and chatbots inform them about new products and discounts and provide delivery information. Even better, chatbots are the drivers of lead generation and boosters of product recommendations. Outcomes? Customer satisfaction and revenue growth.
Final Thoughts
Any industry that relies on customer engagement will win from implementing mobile chatbots. By providing efficient customer service and guidance, chatbots can enhance customer satisfaction and lead to higher sales and customer retention. And with the option to create from scratch, modify open-source code, or collaborate with a chatbot company, there’s a solution for every business.